RiverGanga Foundation

Welcome to the RiverGanga Foundation

RiverGanga Foundation is the organization that makes possible the work of John and Carla Sherman. The Foundation serves this purpose by using the money donated to it to purchase the equipment, services, and utilities needed to conduct that work.

RiverGanga Foundation was started in Boulder, Colorado in 2000 by Amber Terrell and Carlos Lopez. In 2001, John was invited to join them and a few months later Carla also joined the foundation. Shortly after we joined, Carlos left the foundation and then, in early 2002, Amber left the foundation.

Since 2002, RiverGanga Foundation is a not-for-profit corporation that operates as a 509(a)(2) public charitable organization under Section 501(c)(3) of the United States Internal Revenue Code, and under the authority and supervision of the Internal Revenue Service and the California Franchise Tax Board. The Foundation is required by law to substantiate the basis of its not-for-profit, tax-exempt status by filing annual financial reports and statements of activities with the IRS and the State of California Franchise Tax Board.

Since practically all the income to the Foundation comes from relatively small donations, the Foundation is considered a Public Charity by the IRS. And that means that if you itemize your deductions, your income tax may be reduced by donations made to us.

Because of its status as a 501(c)(3) not-for-profit corporation, the RiverGanga Foundation is able to purchase many goods and services, including computers, software, and services at steep discounts, since corporations can deduct donations of goods and services from their taxable income.

RiverGanga Foundation also has purchased and owns all of the computers, software, audio and video equipment, web services, and the minivan we use to travel to events.

RiverGanga Foundation is run by John and Carla Sherman, who live in a rental house in Ojai, California. Half of the house is given over to the office, with all the stuff accumulated in more than fifteen years of operation.

John Carla
John Sherman - President & CEO Carla Sherman - Executive Director

John and Carla work an average of 10 hours a day, every day of the week. Here are some of the tasks they perform regularly:

  • Planning, writing, designing, creating and managing our websites, our blog and podcasts, and this discussion forum;

  • Writing, editing, designing, typesetting and publishing our own books;

  • Organizing and conducting in person events such as in-person public meetings and workshops, webinars, video and audio interviews, live broadcasts on YouTube, and private conversations via Skype with people all over the world;

  • Creating, from beginning to end, the recording, editing, production and publication of every audio recording, every video, everything you have ever read, listened to or watched on our websites, on our YouTube channel, our podcast on iTunes, our Tumblr blog, our Facebook, Twitter and Pinterest accounts, and on websites all over the world that reproduce our feeds;

  • Translating our texts and books into Portuguese and working closely with volunteer who translate our texts into other languages;

  • Creating closed captions for our videos; reviewing and posting captions created by volunteers;

  • Reading and replying to emails, forum postings, blog comments and other communications from people all over the world;

  • Doing the bookkeeping and financial management of the foundation;

  • Procurement and acquisition of goods and services required;

  • Preparing and filing all required documents with the IRS, the California Board of Equalization and the Registry of Charitable Trusts;

  • Fundraising and researching new sources of revenue such as crowdfunding, auctions, grants, etc.
Since 2012, RiverGanga Foundation has taken on a breathtaking project: the worldwide propagation of the simple idea of inward looking at the experience of being me to enough people so that everyone has a chance to at least hear of it.

Read more about Just One Look.

A Brief History of Our Work