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Welcome to The River Ganga Foundation

Our mission is to make one simple insight into the root cause of all human mental misery and one simple act of inward looking that effectively eliminates that cause universally available and accessible to all.

Just One Look is the project we created to bring this message to the world. Visit the Just One Look website.

Donate to support our work.

The River Ganga Foundation is the organization that makes possible the work of John and Carla Sherman. The Foundation serves this purpose by using the money donated to it to purchase the equipment, services, and utilities needed to conduct that work.

The River Ganga Foundation is a public charitable organization under Section 501(c)(3) of the United States Internal Revenue Code and under the authority and supervision of the Internal Revenue Service and the California Franchise Tax Board.

Our work is supported by small donations from supporting members all over the world. Donations make up more than 93% of our income. Donations to our organization are tax-deductible for US residents.

The River Ganga Foundation was started in Boulder, Colorado in 1999 by Amber Terrell and Carlos Lopez.

In 2000, John was invited to join them and a few months later Carla also joined the foundation. Shortly after John and Carla joined the foundation, Carlos left the foundation and then, in early 2002, Amber left the foundation.

Since 2002, The River Ganga Foundation is a not-for-profit corporation that operates as a 509(a)(2) public charitable organization under Section 501(c)(3) of the United States Internal Revenue Code, and under the authority and supervision of the Internal Revenue Service and the California Franchise Tax Board. The Foundation is required by law to substantiate the basis of its not-for-profit, tax-exempt status by filing annual financial reports and statements of activities with the IRS and the State of California Franchise Tax Board.

Since practically all the income to the Foundation comes from relatively small donations, the Foundation is considered a Public Charity by the IRS. And that means that if you itemize your deductions, your income tax may be reduced by donations made to us.

Because of its status as a 501(c)(3) not-for-profit corporation, The River Ganga Foundation is able to purchase many goods and services, including computers, software, and services at steep discounts, since corporations can deduct donations of goods and services from their taxable income.

The River Ganga Foundation also has purchased and owns all of the computers, software, audio and video equipment, web services, and the minivan we use to travel to events. The organization is managed by John Sherman (President) and Carla Sherman (Executive Director). Its office is located in Ojai, California.

John and Carla Sherman

John and Carla work an average of 10 hours a day, every day of the week, incoludiong weekends. Here are some of the tasks they perform regularly:

- Planning, writing, designing, creating and managing our websites, our blog and podcasts, and this discussion forum;

- Writing, editing, designing, typesetting and publishing our own books;

- Organizing and conducting in person events such as in-person public meetings and workshops, webinars, video and audio interviews, live broadcasts on YouTube, and private conversations via Skype with people all over the world;

- Creating, from beginning to end, the recording, editing, production and publication of every audio recording, every video, everything you have ever read, listened to or watched on our websites, on our YouTube channel, our podcast on iTunes, our Tumblr blog, our Facebook, Twitter and Pinterest pages, and on websites all over the world that reproduce our feeds;

- Translating our texts and books into Portuguese and working closely with volunteers who translate our texts into other languages;

- Creating closed captions for our videos; reviewing and posting captions created by volunteers;

- Reading and replying to emails, forum postings, blog comments and other communications from people all over the world;

- Doing the bookkeeping and financial management of the foundation;

- Procurement and acquisition of goods and services required;

- Preparing and filing all required documents with the IRS, the California Board of Equalization and the Registry of Charitable Trusts;

- Fundraising and researching new sources of revenue such as crowdfunding, auctions, grants, etc;

Since 2012, The River Ganga Foundation has taken on a breathtaking project: the worldwide propagation of the simple idea of inward looking at the experience of being me to enough people so that everyone has a chance to at least hear of it.

Read more about Just One Look.

A Brief History of Our Work